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Sara is an independent designer and researcher with a background in Interaction and Human-Centred Design and a foreground in Sociology of Childhood and Children’s Rights, helping organisations discover opportunities for new or improved tech-enabled products and services.

Currently…

Undertakes an MA in Sociology of Childhood and Children’s Rights at UCL, focused on the relationship between children and young people and emerging technologies.

Founded Therewith, a solo studio exploring technologies that make or help to make automated decisions on behalf of children and young people. Because young people should have a say over the technologies that will radically shape the society in which they live.

Previously…

Sara has led the discovery of new services and improvement of existing ones for various organisations, including the Centre for Ageing Better, Sentencing Council, NHS, Google, IKEA, Meta, Barclays, Wise, and UNOPS, as part of the teams at:

https://www.nesta.org.uk/project/design-and-technology/

https://www.bi.team/

https://normally.com/

https://www.bbc.co.uk/

How Sara works

As a hybrid practitioner, Sara intentionally applies diverse people-centred design processes, such as interaction, UX, research and service design. She tackles challenges from many different perspectives, helping teams transform deep research into actionable insights, concepts and prototypes that people can relate to. Her experience is centred around purposefully and responsibly using data and emerging technologies to fulfil users’ needs, goals and ambitions.

Sara is a mental wellbeing-, care- and trauma-informed practitioner from professional and personal experience.